SHEGLAM High-Quality Cosmetics, Beauty, and Hair Brand
SHEGLAM is a global beauty brand launched in 2019 by e-commerce giant SHEIN, headquartered in Singapore. Founded by Sylvia Fu, SHEGLAM is committed to delivering high-quality, cruelty-free, and affordable cosmetics that empower individuals to express their unique beauty.
Our Mission
At SHEGLAM, we believe that beauty should be accessible to everyone. Our mission is to provide innovative, high-performance makeup products at prices that don’t compromise on quality. We strive to create a diverse range of cosmetics that cater to all skin tones and types, ensuring inclusivity and representation in the beauty industry .
Product Excellence
Our extensive product line includes foundations, eyeshadows, lipsticks, and skincare items, all formulated with care and precision. Over 90% of our products are vegan, and we have eliminated more than 1,700 potentially harmful ingredients from our formulations. SHEGLAM is proud to be Leaping Bunny certified, underscoring our commitment to cruelty-free practices .
Global Presence
Since our inception, SHEGLAM has rapidly expanded its global footprint. Our products are available in over 150 stores across the Gulf Cooperation Council (GCC) countries, and we continue to grow our presence in Europe, the Middle East, and Australia . Our strategic partnerships and pop-up events have further solidified our position in the international beauty market.
Innovation and Community Engagement
Innovation is at the heart of SHEGLAM. We collaborate with top laboratories in Italy and Korea to develop cutting-edge products that resonate with our diverse customer base. Our active engagement on social media platforms like TikTok and Instagram allows us to connect with our community, gather feedback, and stay ahead of beauty trends
Join the SHEGLAM Family
We invite you to explore our range of products and experience the SHEGLAM difference. Whether you’re a makeup novice or a beauty enthusiast, SHEGLAM is here to support your journey towards self-expression and confidence.
