The Story of Simple®: Skincare Made Simple

At Simple®, skincare isn’t just about looking good—it’s about feeling confident in your own skin. Since our beginning in 1960, we’ve been committed to understanding sensitive skin and creating gentle yet effective solutions that empower people to care for it with confidence.

Our story starts with a British chemist and a real problem: how to soothe his children’s sensitive skin. His solution was revolutionary at the time—a soap free from perfume and colorants, designed to clean and calm without irritation. That single bar of soap became a household essential and sparked the beginning of the Simple® brand.

As our original soap won the trust of families across the UK, we expanded—introducing lotions, creams, and a complete three-step skincare routine. We stayed focused on what made us different: no harsh chemicals, no artificial fragrances or colors—just clean, gentle, effective care.

Over the decades, we’ve become pioneers in the field of sensitive skincare. Long before “clean beauty” became a buzzword, we were practicing it. Our products were already free from unnecessary additives, tested on sensitive skin, and built to work in harmony with your body—not against it.

Today, backed by over 60 years of sensitive skin expertise, Simple® is proud to be the No.1 face care brand in the UK. We use SkinTwin™ Science, a unique approach that mimics the skin’s natural repair mechanisms, helping to visibly boost skin’s resilience, glow, and health. Every ingredient we choose is there for a reason—and everything unnecessary stays out.

But Simple® is about more than just skincare. It’s about a mindset—a belief that skincare should be straightforward, compassionate, and inclusive. We understand that everyone’s skin is different, and finding what works can feel overwhelming. That’s why we’re committed to guiding you on your skincare truth—with clarity, not confusion.

And we don’t stop at skin. We care for the planet, too. Simple® is PETA Approved, meaning we never test on animals anywhere in the world. We’re also taking meaningful steps toward sustainability through partnerships like our work with The Woodland Trust, helping restore forests and protect natural carbon sinks in the UK.

From our very first fragrance-free soap to our latest innovations in biomimetic skincare, our mission has never changed: to deliver powerful skincare, made simple. We’re here for your skin—and for your journey. No complexity. No compromise.

Welcome to Simple®—where your skin feels understood, and your routine feels just right.